San Diego designers find loophole market for custom clothing

Custom Design. I’m a fan and it’s one of my passions. Just imagine…perfectly fitting clothing! These girls are doing it and, apparently, making a decent living off of it. Great article to spotlight the Slow Fashion movement!

JMS Reports

Victoria Roberts of WishNow shows off a pink, custom-made party dress in her studio. Fashion designer Victoria Roberts shows off a custom-made party dress in her studio. Photo by Liane Velasco

Two fashion designers have found a way to create special garments for their clients by using psychological methods and environment-friendly materials.

In a world where instant gratification has become the norm, mass production has inched its way to the front of the fashion race and understandably so. Unless you make a decent amount of money, customized clothing services are hard to buy.

JoAnn Jack, an instructor for merchandise marketing and product development at the prestigious Fashion Institute of Design and Merchandising, noted that unless a designer is producing evening gowns or wedding dresses, custom work is not worth the time or investment. People want a certain piece of clothing immediately, making custom clothing an extremely difficult business for fashion designers to dive into and survive financially.

“It doesn’t work because people won’t…

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One thought on “San Diego designers find loophole market for custom clothing

  1. Pingback: Indy Talent | Sew LaLove

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